S&P Global — Building spglobal.com from 0→1

The Situation

S&P Global had four separate divisions — each operating its own website, its own design language, its own navigation, and its own content standards. Customers navigating across divisions encountered jarring inconsistencies. The brand felt fragmented. And the technical overhead of maintaining four separate platforms was unsustainable.

Following the S&P Global rebrand, the mandate was clear: build one unified digital presence that could represent the full scope of the organization while still giving each division the flexibility to tell its own story.

The Challenges

Four divisions, four content cultures

Each division had its own editorial standards, brand voice, and go-to-market needs. Unification couldn't mean homogenization — it meant governance that enabled consistency without stifling division identity.
Multi-region complexity

A global financial organization needs localization for language, regulation, and market context — not a one-size-fits-all template bolted onto U.S.-centric content.
New architecture, no existing foundation

This wasn't a redesign — it was a clean-sheet build. Entirely new front-end and back-end architecture had to be designed, built, and shipped across a complex stakeholder landscape.

The Build

Layer 01

Platform Architecture

Designed and delivered entirely new front-end and back-end architecture — built for localization, personalization, and experimentation from day one, not retrofitted later.

Layer 02

Content Operations Infrastructure

Established enterprise-wide content standards, design templates, style guides, and brand governance rules adopted across all four divisions — making consistency scalable without requiring central control of every update.

Layer 03

Cross-Functional Delivery

Led product development across Design, Engineering, Marketing, and regional stakeholders across multiple geographies — aligning on a shared vision while preserving the operational independence each division needed. Shipped a platform that improved conversion rates and user engagement across the global customer base.

The Outcome

4 → 1

Four separate division websites consolidated into a single unified S&P Global brand presence spanning multiple regions.

Improved Conversion & Engagement

Personalization and experimentation capabilities delivered measurable improvement in conversion rates and user engagement across the global customer base.

Scalable Content Governance

Brand standards and content infrastructure adopted across all four divisions — enabling consistency at scale without central bottlenecks.

Also at S&P Global

After building the platform, Pri built the Usage Analytics Platform from 0→1 — transforming weeks of manual reporting into real-time churn and expansion intelligence.

Read that case study →